Rock Project Design Competition

Preserving the pre-designed structure and creating an urban element with a distinctive and independent identity, and the need to adapt to the context and environmental conditions, were the default factors in this design.
Accordingly, the ideas influencing the present project are the result of the factors mentioned.
Background
In the design of this complex, considering the location of the project site on the traffic route and the proximity to the street, an attempt has been made to integrate the design inside and out, so that on the ground floor, the element that starts from the floor and behind the reception area and extends to the outside and continues to the roof, demonstrates the integrity and coherence in the design and presents itself as a key element.
Entrance
The entrance is considered from the center level so that vertical communication and circulation of the internal spaces can be carried out more easily.
Circulation
The formation of circulation routes in the project is based on the main axis of the stairs, so that when we exit the stair space on each floor, a direct route takes us to the desired space and does not cause a feeling of warmth. Also, the access route in the project is actually an element for air circulation. It is enough to open the rear window at the end on the northern facade, and due to the form and location of the traffic route, The air will also circulate.
Green space
In this project, an attempt has been made to use green space in such a way that each space incorporates a powerful characteristic of nature. In particular, the green space of the sales area is a space located on the stairs and with a significant area will create a sense of freshness and vitality in the sales area. Given the height of its ceiling at that point, vegetation can be used up to a height of four meters. This space will also be easily used by this section due to its connection with the commercial area of ​​the complex and the fact that this space is made of glass. It is visible and perceived from the outside and the sidewalk.
In the management spaces on the mezzanine floor, green spaces and vegetation are prominent. The placement of the management desks is such that the supervisor can visually touch the combination of plants and the wall, which is made of ceramic rock and is located behind a tall glass door, and feel it when the window is opened and the air enters and circulates. This feeling will be with the audience in almost all parts of the management rooms, so that on the first floor this area will be directly connected with the natural environment and the audience By opening the windows, it can breathe outside air, and this happens in all management rooms.
Material
Exterior space (facade)
The use of Rock brand ceramics is the main material used in the facade, so that almost 90 percent of the facade is covered with this brand’s products. Black steel has been used in the center of the entrance and above the entrance door section of the facade. This material, due to its mirror reflection properties, creates an unlimited visual height space and makes this aspect of the facade appear much higher from the perspective of a person who must definitely pass under it when entering. Also, in its upper part and in the management terrace section, this material has been used in a punched form, and light is installed under the punch, which doubles its attractiveness at night. The use of linear light lines also creates a greater sense of height and will also be the distinguishing elements of the facade from other neighboring facades at night.
Interior
Inside, Rock brand ceramics play a major and defining role, as we see this material used on the floor and body, in a way that all other materials seem to be connected to the ceramic material, as glass partitions play a separating role in each space, all of which are connected to a wall made of Rock brand ceramics in each section.
Elastic material has also been used on the ceiling. Elastic material is a false ceiling system that consists of two main components: a perimeter profile and a lightweight fabric membrane that is stretched and glued to the inside of the profile. This material is suitable for use in this project for two important reasons. The first reason is lighting. Given that the material used in the walls in each section is from the Rock brand, each section and each room plays the role of a showroom of this brand, so that with improper lighting it will create an inappropriate feeling. In addition to being easy to implement, using elastic material gives us the ability to provide very professional lighting on the ceiling, so that the light source is hidden behind this material and the uniform and integrated light makes the material used on the walls and floor better visible. Also, using appropriate lighting in every space, light that is not localized and that is spread across the ceiling, makes employees feel twice as relaxed as local light. Another feature of this material is its reflective properties, so that anyone sitting in any part of this project, seeing the reflection of the ceiling and walls in this material, can see Rock brand products. In particular, if someone is in the lobby and looks at the ceiling, because of the reflective ceiling used in the ceiling, they will actually see their reflection and the Rock Ceramic brand in the ceiling.